Privacy Policy
Effective Date: July 10, 2025
Updated: July 10, 2025
Arrowhead Events respects your privacy and values your trust and confidence. This privacy notice (the "Privacy Notice") applies to the websites, mobile applications, and other offline or online and mobile services that link to or post this Privacy Notice (collectively, the "Services"), and explains how we collect, use, and disclose personal information through the Services. For example, this Privacy Notice applies when you purchase tickets for or sign up for information about concerts and other events.
This Privacy Notice does not apply to personal information collected when you interact with the Kansas City Chiefs football team (the “Chiefs”). You can find out more about the Chiefs’ privacy practices and your choices when you interact with the Chiefs or the National Football League here.
Please note that this Privacy Notice does not apply to personal information collected in employment or job applicant contexts. For information about data handling practices in these contexts, please refer to the applicable privacy notices. This Privacy Notice does not apply to products and services where we have posted a separate privacy notice instead of a link to this Privacy Notice.
Please also note that in some instances, we may direct you to a site that is operated by one of our partners. Even though the page where you provide personal information may have the look and feel of the Services, a different privacy notice may govern that personal information collection by such partners.
1. Information Collection
We may collect a range of personal information. “Personal information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you.
Personal Information Provided by You
We may collect some or all of the following types of personal information, some of which may be considered sensitive personal information, including when you register with us, use our Services, sign up for contests or sweepstakes, participate in surveys, create a profile, access various content or features, submit comments or content, attend events, or directly contact us with questions or feedback:
- Identifiers, such as contact information, such as name, e-mail address, postal address, telephone number, and date of birth;
- Other unique identifiers, such as a username or password, and, where appropriate, other identifiers such as Social Security Numbers and government-issued identifiers. For example, we may need to collect these identifiers to award you certain types of prizes under relevant laws;
- Demographic information, which may include gender, race, ethnicity, and sexual orientation, and other protected classifications under relevant state or federal law;
- Financial and commercial information, such as credit card or other payment information and records of products or services purchased;
- Real-time geolocation information, which may include precise geolocation information;
- Communication Information, which may include the contents of your communications with us, whether via e-mail, chat functionality, social media, telephone or otherwise, and inferences we may make from other personal information we collect. Where permitted by applicable law, we may collect and maintain records of calls and chats with our agents, representatives, or employees via message, chat, post, or similar functionality;
- Inferences drawn from any of the personal information we collect to create a profile about you reflecting your preferences and characteristics
- Audio, electronic, or visual information, such as photographs that you provide to us;
- Sensitive information, such as
- Social Security number, driver’s license number, or passport number;
- Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account;
- Biometric information;
- Precise geolocation; and
- Racial or ethnic origin
If you decide not to provide personal information, it may limit our ability to provide the Services or some of our content.
Information We Collect Automatically
We also may collect internet and electronic network activity information, device identifiers, and information about your use of the Services automatically when you visit or use the Services, including your Internet Protocol ("IP") address, your device type or mobile carrier; browser type, referring URLs (e.g., the site you visited before coming to our website), domain names associated with your internet service provider, information on your interaction with our Services, and other related information.
In addition, a few of our select sponsors and business partners may be connected to our wireless internet service we provide at GEHA Field at Arrowhead Stadium, as described in our WIFI Policy (https://www.chiefs.com/stadium/wifipolicy). When you connect to our wireless internet service, depending on your mobile device, mobile network operator, and preferences, our sponsors and business partners may automatically collect your personal information to provide you their services. We do not control the services our sponsors and business partners provide you. You may choose not to accept services from our sponsors and business partners by adjusting the settings on your mobile device.
Information We Collect from Other Sources
In addition to personal information we receive from you and collect automatically, we may receive personal information about you from other sources, such as your friends, social networks, publicly available sources, data brokers, advertising partners, and our business partners and sponsors, including to facilitate co-branded programs. We may combine this data with personal information we already have about you, including to create inferences about you and your personal preferences.
2. Use of Information
We may use personal information that we collect about you for a variety of purposes, including to:
- Provide you with products, promotions, services, newsletters, and information you request and respond to correspondence that we receive from you, including, where relevant, to facilitate your purchases (e.g., to process returns or streamline the checkout process);
- Contact you about your account or relationship with us;
- Conduct analysis on your behavior in order to customize and personalize your use of the Services and to better serve you with offers and content that we think may be of interest to you, such as by providing you with tailored advertising both on and off the Services. For more information on how we use cookies and similar technologies for advertising, please see Cookies and Similar Technologies;
- Communicate with you about products, services, contests, and events that we think might be of interest to you, and otherwise send you promotional material or special offers on our behalf or on behalf of our marketing partners, their respective affiliates or subsidiaries, and other third parties. We will obtain your consent to send such communications to the extent required by law;
- Maintain or administer the Services (e.g., to maintain the security and integrity of the Services), perform business analyses, create aggregated or anonymized information that no longer identifies you and therefore is no longer subject to this Privacy Notice, or for other internal purposes to improve the quality of our business, the Services, and other products and services we offer, such as internal administrative purposes or to manage our relationships;
- Publish stories, comments, photos, and other information posted in our interactive online features;
- In the case of location information, for example, to determine your market location for purposes of administering broadcast restrictions for events, to validate your location to geo-gate certain features or information, to locate a place that you may be searching for in your area, for determining teams and offers in which you may have an interest and providing you with information or relevant advertising based on where you are located;
- As part of a corporate transaction, such as in connection with the sale of part or all of our assets or business, the acquisition of part or all of another business or another business’ assets, or another corporate transaction, including bankruptcy;
- Protect the health and safety of our guests, personnel, and the public;
- Protect or enforce our legal and contractual rights, enforce applicable agreements with you or others, and prevent fraud; and
- As otherwise described to you in this Privacy Notice, at the point of collection, or pursuant to your consent.
We may use de-identified, anonymized, or aggregated versions of your personal information for any purpose.
3. Disclosure of Information
We may disclose each of the categories of personal information described above with others for the purposes described above, including as follows:
- Affiliates and subsidiaries: We may disclose your personal information to our family of companies (including the Chiefs) for their and our business purposes and for marketing purposes, including to provide you information about products and services we think may interest you.
- Authorized Third Parties and Service Providers: We may disclose your personal information to third-party vendors and service providers that perform certain functions or services on our behalf (such as to host the Services, fulfill orders, provide products and services, manage databases, perform analyses, process credit card payments, provide customer service, or send communications for us).
- Select Business Partners: We may disclose your personal information to select business partners so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you. For example, we may disclose your personal information to our co-brand partners when you choose to be involved in those programs, such as when you enter contests or sweepstakes that are conducted with those business partners. We are not responsible for the privacy practices of our business partners, and we urge you to review their privacy notices for more detail on how they might process your personal information and for information about how to exercise your marketing and other choices with such partners.
- Third-Party Advertising and Audience and Traffic Measurement Services: We use third party advertising, analytics, and measurement partners to serve you advertisements on the Services as well as across other sites and services. These third parties may set their own cookies or similar web technologies on the Services and elsewhere online to collect personal information about users' online activities over time and across different websites. In some cases, the use of these third-party solutions involves the sharing of your personal information for purposes of serving you targeted advertising. We may also disclose non cookie-based information for advertising purposes, including for targeted advertising. For example, we may disclose personal information to social networking platforms, so that they may send tailored communications on our behalf via their platforms. For more information about cookies and similar technologies on our Services, please see Cookies and Similar Technologies. For information about the opt out methods and choices available to you related to targeted advertising, please see Your Choices and Controls.
- Business Transfer: If we sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, a business reorganization, or similar event, we may transfer your personal information as part of such transaction.
- Administrative or Legal Process: We may disclose your personal information to third parties in order to protect the legal rights, safety, and security of Arrowhead Events, our corporate affiliates, subsidiaries, business partners, and the users of our Services; enforce our terms of use and other agreements; respond to and resolve claims or complaints; prevent fraud or for risk management purposes; and comply with or respond to law enforcement or legal process or a request for cooperation by a government or other entity, whether or not legally required.
- Other Parties With Your Consent: We may disclose personal information to third parties or the public when you consent to such sharing. For example, if you win a contest or sweepstakes, we may ask your permission to publicly post certain information on the Services identifying you as the winner.
- Deidentified and Aggregate Information: We may disclose deidentified, anonymized, or aggregated information, such as demographics and usage statistics, to advertisers, sponsors, or other organizations.
Please also note that if you choose to engage in public activities on the Services, such as through interactive features like a chat room, forum, blog, or other community tool, you should be aware that the personal information you share there will be publicly available and can be read, collected, or used by other users of these features. You may receive unsolicited messages from other parties. We cannot ensure that parties who have access to such personal information will respect your privacy. Please exercise caution when using these features.
4. Cookies and Similar Technologies
We and others use cookies and similar technologies such as beacons, tags, HTML5 local storage, and scripts, to collect information from your browser or device. By using the Services, you acknowledge the use of cookies and similar technologies on the Services, subject to the cookie-related choices we make available to you and, where required by law, your additional consent.
The following types of cookies are used on our Services:
- Strictly necessary cookies: These cookies are necessary for the Services to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for Services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Services will not then work.
- Functional cookies: These cookies enable the Services to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you disable these cookies then some or all of these services may not function properly.
- Performance cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us to know which pages are the most and least popular and see how visitors move around the Services. If you disable these cookies we will not know when you have visited our Services, and will not be able to monitor its performance.
- Targeting cookies: We partner with third party advertisers to serve and display advertising on the Services and elsewhere online across different sites and services. These partners may use cookies and other tracking technologies to collect information about your activities across different websites and services to build a profile of your interests and provide you with relevant advertising ("targeted advertising"). This is typically done based on uniquely identifying your browser and internet device. If you disable these cookies, you will experience less targeted advertising.
To disable optional cookies, please utilize the Cookie Settings of the applicable website. Additional choices, including with respect to targeted advertising, are described below under Your Choices and Controls.
You can adjust your cookies through our cookie management platform. You also may be able to reject cookies and similar technologies through your browser settings. If you reject cookies through your browser settings, you may still use our Services, but your ability to use certain features may be limited.
5. Social Networking
We work with certain third-party social media providers to offer you their social networking services through our Services. These social networking services may be able to collect personal information about you, including your activity on our Services. These third-party social networking services also may notify your friends, both on our Services and on the social networking services themselves, that you are a user of our Services or about your use of our Services, in accordance with applicable law and their own privacy notices. If you choose to access or make use of third-party social networking services, we may receive personal information about you that you have made available to those social networking services, including personal information about your contacts on those social networking services. Your interactions with those social networking services are governed by the privacy notice of the company providing the relevant service.
You also may be able to link an account from a social networking service (e.g., Facebook, Twitter, or Snapchat) to an account through our Services. This may allow you to use your credentials from the other site or service to sign into certain features on our Services. If you link your account from a third-party site or service, we may collect personal information from those third-party accounts, and any personal information that we collect will be governed by this Privacy Notice.
6. Links to Other Websites
The Services may contain links to other websites or online services that are operated and maintained by third parties and that are not under our control or maintained by us. Such links do not constitute an endorsement by us of those other websites, the content displayed therein, or the persons or entities associated therewith. This Privacy Notice does not apply to this third-party content. We encourage you to review the privacy notices of these third-party websites or services.
7. Data Security and Data Integrity
The security and confidentiality of your personal information is very important to Arrowhead Events. We have implemented technical and organizational safeguards designed to appropriately protect your personal information against accidental, unauthorized, or unlawful access, use, loss, destruction, or damage. Still, no system can be guaranteed to be 100% secure.
As a result, while we strive to protect your personal information and privacy, we cannot guarantee or warrant the security of any personal information you disclose or transmit to the Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.
8. International Users
When we transfer your personal information to third parties as described in this Privacy Notice, some of these parties may be located in countries other than your own, such as the United States, whose privacy and data protection laws may not be equivalent to those in your country of residence. When we transfer your personal information to other countries, we apply appropriate safeguards, to protect your personal information in accordance with applicable laws.
9. Data Retention
We will retain your personal information for as long as reasonably necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, any legal requirements to retain your personal information in light of compliance obligations, any relevant litigation or regulatory investigations and to enable us to defend or bring potential legal claims, the sensitivity of the relevant information, and the duration of your use of the Services.
10. Children's Privacy
We do not knowingly collect personal information from children as defined by local law. For children located in jurisdictions within the European Economic Area, we comply with the age limits applicable in each Member State. If we learn that a child has provided us with personal information, we will delete it or otherwise comply with applicable law.
Privacy Rights: Depending on where you live, you may have the following rights with respect to your personal information under applicable data protection laws:
- Access – You may have the right to know what personal information we have collected about you and to access such data.
- Data portability – You may have the right to receive a copy of your personal information in a portable and readily usable format.
- Deletion – You may have the right to delete your personal information that we have obtained, subject to certain exceptions.
- Correction – You may have the right to correct inaccuracies in your personal information.
- Opt out of certain processing – You may have the right to: (a) opt out of the processing of your personal information for purposes of targeted advertising, (b) opt out of the sale or sharing of your personal information; (c) limit the use of your sensitive personal information (if applicable), and (d) opt out of the processing of your personal information for profiling in furtherance of decisions that produce legal or similarly significant effect concerning you.
To exercise any of these rights available to you, see the Exercising Your Privacy Rights.
Marketing Communications: You may choose to receive promotional emails, text messages, newsletters, push notifications, and similar communications from us. You may opt out of receiving commercial emails by clicking on the opt-out or "unsubscribe" link included in the commercial emails you receive. You may opt out of receiving marketing text messages by replying "STOP." You may also opt out of receiving push notifications by turning off push notifications through your device settings. If you have multiple accounts or relationships with us, you may need to opt out separately for each account and relationship in relation to these choices. In addition, if you would like to opt out of receiving push notifications on all of your devices, you must turn off the feature on each device. Please note that opt-out requests may take some time to be effective where permitted by applicable law. Your opt-out requests will not apply to messages that you request or that are not commercial in nature.
Geolocation Services: You may also have choices available to you to opt out of the collection of your geolocation information, whether collected through location services, Bluetooth, or microphone access technology. Where collected, this personal information may be used in accordance with local laws to serve and display advertising relevant to your location. To understand your choices and opt out if desired, please visit your device settings.
Do Not Track Signals: Some web browsers may transmit "do-not-track" signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals.
Your Rights: Depending on where you live, you may have the following rights with respect to your personal information:
- Access: You may have the right to know what personal information we have collected about you and to access such data.
- Data portability: You may have the right to receive a copy of your personal information in a portable and readily usable format.
- Deletion: You may have the right to delete your personal information that we have obtained, subject to certain exceptions.
- Correction: You may have the right to correct inaccuracies in your personal information.
- Opt out of certain processing: You may have the right to opt out of the processing of your personal information for purposes of (i) targeted advertising, (ii), the sale of your personal information; or (iii) profiling in furtherance of decisions that produce legal or similarly significant effect concerning you.
To exercise any of these rights available to you, see the Exercising Your Privacy Rights section below.
12. California Users
This section provides additional information with respect to personal information that is subject to the California Consumer Privacy Act ("CCPA"). This section should be read together with the rest of our Privacy Notice, which includes other important information about our handling of your personal information.
Arrowhead Events makes the following disclosures regarding the personal information Arrowhead Events has collected within the preceding 12-month period:
Sources of Personal Information
We collect personal information from the categories of sources detailed in Section 1 above: (i) directly from you; (ii) data collected automatically through tracking technologies; and (iii) third parties.
Use of Personal Information
We collect personal information for the business and commercial purposes detailed in Section 2 above.
Disclosure of Personal Information
The categories of third parties to which we disclose personal information for a business or commercial purpose or to whom we sell or share personal information are summarized in the chart below. We do not knowingly sell or share the personal information of minors under the age of 16.
|
Categories of CA Personal Information We Collect |
Categories of Third Parties to Which We Disclose Personal Information for a Business or Commercial Purpose |
Categories of Third Parties to Which We May Sell or Share Personal Information |
Retention Period |
|
Identifiers |
· Affiliates · Service providers · Vendors that process your transactions |
· Companies that operate cookies and other online tracking technologies · Business partners |
|
|
Personal information, as defined in the California customer records law
|
· Affiliates · Service providers · Vendors that process your transactions |
· Companies that operate cookies and other online tracking technologies · Business partners |
|
|
Commercial Information |
· Affiliates · Service providers · Vendors that process your transactions
|
· Companies that operate cookies and other online tracking technologies · Business partners
|
|
|
Biometric Information |
· Affiliates · Service providers · Vendors that process your transactions
|
Not sold or shared. |
|
|
Characteristics of protected classifications under California or Federal Law
|
· Affiliates · Service providers · Vendors that process your transactions
|
Not sold or shared. |
|
|
Internet or other similar network activity
|
· Affiliates · Service providers · Vendors that process your transactions |
· Companies that operate cookies and other online tracking technologies · Business partners |
|
|
Geolocation data
|
· Affiliates · Service providers · Vendors that process your transactions |
· Companies that operate cookies and other online tracking technologies · Business partners |
|
|
Audio, electronic, visual, thermal, olfactory, or similar information |
· Affiliates · Service providers · Vendors that process your transactions
|
· Companies that operate cookies and other online tracking technologies · Business partners |
|
|
Inferences drawn from other personal information
|
· Affiliates · Service providers · Vendors that process your transactions
|
· Companies that operate cookies and other online tracking technologies · Business partners |
|
|
Professional or employment-related information |
N/A |
N/A |
N/A |
|
Non-public education information (per the Family Education Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99) |
N/A |
N/A |
N/A |
|
Sensitive personal information |
· Affiliates · Service providers · Vendors that process your transactions |
Not sold or shared. |
|
If you are a resident of California, you may have the following rights:
|
Privacy Right |
Description |
|
Notice |
The right to be notified of what categories of personal information will be collected at or before the point of collection and the purposes for which they will be used and shared. |
|
Access |
The right to know what personal information we have collected about you, including (a) the categories of personal information; (b) the categories of sources from which the personal information was collected; (c) the business or commercial purpose for collecting, selling, or sharing personal information; (d) the categories of third parties to whom the business discloses personal information; and (e) the specific pieces of personal information we have collected about you. |
|
Data Portability |
You may have the right to receive a copy of your personal information in a portable and readily usable format. |
|
Deletion |
The right to have your personal information deleted. Note, however, that we may not always be able to comply with your request to delete for specific legal reasons which will be notified to you, if applicable, at the time of your request |
|
Correction |
You have the right to request that we correct any incorrect personal information that we collect or retain about you, subject to certain exceptions. |
|
Automated Decision Making |
You may have the right to request information about the logic involved in automated decision-making and a description of the likely outcome of processes, and the right to opt out. We do not currently engage in any automated decision making practices. |
|
To Opt Out of Sales or Sharing of Personal Information |
You may have the right to opt out of the sale of your personal information and the sharing or processing of personal information for targeted advertising purposes. You can exercise these opt-out choices by clicking the "Your Privacy Choices" link at the footer of our sites or by clicking here.
If you wish to opt out of the sale or sharing for targeted advertising of online data through the use of cookies and similar technologies, please utilize the Cookie Settings of the applicable website. Our websites also support the Global Privacy Control ("GPC"), which is a browser-based opt-out preference signal that can communicate your opt-out to the websites you visit. For more information on how the GPC works, visit their website here. Because the GPC is browser-based, note that your choices will be tied to online data that is associated with your browser, and you should enable the signal separately for each browser and/or device from which you would like to be opted out.
|
|
Limit Use of Sensitive Personal Information |
We do not use or disclose sensitive personal information other than to provide our service . However, if we used or disclosed sensitive personal information for other purposes, you would have the right to limit certain uses of sensitive personal information. |
Only you, or an authorized agent that you authorize to act on your behalf, may make a request related to your personal information. You may also make a request on behalf of your minor child.
You may only make a request for access or data portability twice within a 12-month period. The request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
Other California Privacy Rights. Under California Civil Code Section 1798.83, individual customers who reside in California and who have an existing business relationship with us may request information about our disclosure of certain categories of personal information to third parties for the third parties’ direct marketing purposes, if any. To make such a request, please contact us using the information in the Contact Us section below. Please be aware that not all information sharing is covered by these California privacy rights requirements and only information on covered sharing will be included in our response. This request may be made no more than once per calendar year.
13. Exercising Your Privacy Rights
You will not be discriminated against in any way by virtue of your exercise of the rights listed in this Privacy Notice which means we will not deny goods or services to you, provide different prices or rates for goods or services to you, or provide a different level or quality of goods or services to you.
To exercise any of the privacy rights afforded to you under applicable data protection law, please submit a request to us by one of the following methods:
- Calling us toll free at [Toll Free Number]
- E-mailing us at ConsumerPrivacy@GEHAFieldAtArrowhead.com.
- Submitting a request through our Data Subject Request Portal .
Verification: We must verify your identity before fulfilling your requests. If we cannot initially verify your identity, we may request additional information to complete the verification process. We will only use personal information provided in a request to verify the requestor’s identity. If you are an authorized agent making a request on behalf of a California consumer, we will also need to verify your identity, which may require proof of your written authorization or evidence of a power of attorney.
We endeavor to respond to requests within the time period required by applicable law. If we require more time, we will inform you of the reason and extension period in writing.
If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
We cannot respond to your request or provide you with personal information if we cannot verify your identity and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us.
We may deny certain requests, or only fulfill some in part, as permitted or required by law. For example, if you request to delete personal information, we may retain personal information that we need to retain for legal purposes
This Privacy Notice is available to consumers with disabilities. To access this Privacy Notice in an alternative downloadable format, please click here .
Appeals: If you are not satisfied with the resolution of your request and you are afforded a right to appeal such decision, you will be notified of our appeal process in our response to your request .
14. Changes To This Privacy Notice
We may update this Privacy Notice, including any supplemental privacy disclosures, to reflect changes to our information practices. If we make any material changes, we will notify you by email or by means of a notice on the Services prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
15. Contact Us
If you have any questions about your personal information, this Privacy Notice, or our privacy practices, or if you would like to exercise certain choices and rights described in this Privacy Notice, please contact us at
fanexperience@chiefs.com
or
Kansas City Chiefs Football Club
Attn: Arrowhead Events
1 Arrowhead Dr.
Kansas City, MO 64129